Reports to: CEO

Position Summary 

To support King-Bruwaert mission and community impact priorities by:

• Leading all Resource Development lines of business including Annual Fund, Major Gifts, New Business, Donor Relations, and Fund Raising events while consistently maintaining superior donor relationships and increasing revenue.
• Developing and implementing Marketing and Communication plans and strategies including public relations, media relations, on-line giving, digital communications, key messaging, storytelling and brand experience.
• Supporting Admissions efforts through planning, organizing and scheduling programs, activities and support materials for prospective residents and the general public. Lead marketing and advertising efforts using a variety of media to attract potential residents to KBH and keep the name familiar to the public.

Responsibilities

Drive Resources and Achieve Results

• Develop and maintain strategic partnerships with volunteers, community and business leaders, and donors to generate necessary resources
• Identify, recruit and develop new business prospects on a year-round basis
• Initiate new ways to generate revenue by building and expanding network of donors
• Identify strategies and opportunities to best engage volunteers
• Work directly with leadership to provide internal marketing messaging
• Stays apprised of competitive changes in the marketplace and in healthcare industry, particularly in our target market
• Connect staff and board to the valuable role they play by encouraging year-round donor engagement
• Follow resource development long- and short- range plans that ensure long-term sustainability

Build Relationships and Inspire Investment

• Convey energy, meaning and the importance of King-Bruwaert’s mission and work
• Skilled at promoting ideas, able to read audiences, and persuade others to take action
• Ability to actively listening to needs, interests, passions and connect to
  donors to projects/initiatives/needs
• Recognize the power of effective stewardship and implement relationship plans for donors of all giving levels
• Engage with donors year-round, recognizing the impact of gifts, communicating progress and results, inspiring involvement and ensuring quality experience
• Collect and record relevant donor and volunteer information to forge partnerships, increase engagement and sustain relationships
• Make and maintain contact with community and organizational leaders, Chambers of Commerce and senior organizations to create awareness and connection to the K-B
• Visit competing retirement communities, collect competitive advertising and stay current with any changes affecting the local marketplace

Effective, Engaging and Innovative Communication

• Present a compelling case to catalyze interest, link donor aspirations to needs and secure support
• Distill complex information into simple, clear messages using examples, stories, and community information that are relevant and resonate with donors, volunteers, and families
• Write clearly and concisely, using multiple platforms to reach diverse audiences
• Effective public speaking and presenting
• Develop and implement a comprehensive year-round communication plan to keep supporters and partners informed and engaged
• Keep apprised of recognition awards or programs in which KB staff or resident nominations could be submitted for consideration and recognition
• Execute the development and implementation of social marketing, public and media relations, website content, communication/resource development materials and brand management
• Diligent with appropriate follow-up and follow-through
• Regularly take or assign pictures or video segments of K-B events to use in social media or on our website
• Accept or assign speaking engagements with local and regional organizations, discussing aging and healthcare topics of interest to the public.
• Maintain current community partners, as well as develop new ones, in order to collaborate on programs or events

Organizational Leadership

• Recognize organization-wide priorities and work cooperatively to support accomplishment with staff team and volunteer talent
• Conduct, analyze and interpret internal and external research to support planning and development of organizational resource development and marketing strategies and plans
• Progressive thinker, understanding philanthropic trends and best practices in fundraising, communication and marketing
• Review and develop annual Marketing and Development budgets in anticipation of expenses relating to marketing and advertising pieces, programs, equipment,
• Conduct annual Marketing Comparison study’s with local competitors in terms of unit pricing, entrance fees and additional charges.
• Active member of the internal committees for events including: Garden Party, Ice Cream Social, Legacy and Leaders Dinner, etc.
• Active listener, open to new ideas
• Self-directed, proactive and holds oneself accountable

Additional Responsibilities

Initiate or is directed by the CEO to perform additional duties or tasks to support mission